Call for Applications: Innovation Market at KoneAgria 2025 – Secure your spot in the pre-marketing campaign!

The Innovation Market is back! Showcase your innovation in agriculture, forestry or horticulture at the KoneAgria trade fair held between 9 and 11 October 2025 and take advantage of the pre-marketing visibility. Over the years, the Innovation Market has become a well-known joint exhibition stand, bringing together the most innovative players and the latest solutions in the field. This is your opportunity to reach professionals and innovators in the sector all in one place. Apply by 7 August 2025!

Why participate?

  • Gain visibility for your innovation and project development.
  • Network with industry experts and discover new partners.
  • Get fresh perspectives and feedback from end users.
  • Join forces in communication and other arrangements as part of a shared stand

Who can apply?

We are looking for participants such as:

  • EIP (European Innovation Partnership) projects
  • Innovation and technology projects in agriculture, forestry or horticulture
  • Activities that are innovative or support the creation of innovations

Are you an international player? Great! If your solution fits the Finnish operating environment, we encourage you to apply.

How to apply

Complete the application form as soon as possible! Early applicants benefit from our pre-marketing campaign, with the opportunity to have their materials featured in national communication channels.

If your innovation is suitable for practical testing during the summer, you may also be matched with a test user between May and September.

Sign up to learn more about the content and schedule of the Innovation Market!

Link to the application form.

Organisers and schedule

The 2025 Innovation Market will be organised by the Rural Network Unit, AgriHub and Työtehoseura. The call is open until 7 August 2025, and selections are made monthly to ensure early applicants can benefit from the pre-marketing opportunities.

In August–September, the Rural Network will design the stand’s layout and visual identity, and participants can contribute to the content of their own booth. Participation is free of charge, but exhibitors are responsible for their travel, accommodation and promotional materials.

Selected participants will be invited to regular joint meetings in the autumn to connect and prepare together.

Secure your spot now and let your innovation shine at the Innovation Market!

Link to the application form.

Additional information:

Tuija Kallio, Network Coordinator, tuija.kallio(a)maaseutu.fi, tel. +358 50 594 7993

New Sports Drink from Natural Berries – Astonishing Invention Wins Innovation Competition 

IsoDrop is a drink developed by former athletes, made from natural products for effective body hydration. The “Local and Functional” EIP-AGRI Operational Group, which developed the drink, was awarded at the AgriVenture Finland event in Saarijärvi on 28 May. The competition final featured seven agricultural innovations from around the Baltic Sea region. 

The “Local and Functional” EIP-AGRI Operational Group from Poland impressed the international jury with its solution, offering the first completely natural option in the sports drink variety. The drink’s recipe is scientifically proven to be isotonic, meaning it matches the body’s own salt and sugar balance and helps effectively restore fluid balance. 

In addition to the hydrating isotonic drink, the project has developed a mobile processing unit. The processing unit can be moved to any farm that produces berries and fruits for the drinks. The drink is produced directly on the farms, so the end product can be transported directly from the farms to the consumer. 

“The solution is particularly ingenious because the processing unit is mobile, and it can be transported where the raw materials are – this makes the operating model exceptionally efficient. The company has two clear development directions: an isotonic drink for consumers and a mobile processing unit. Their story is inspiring, and the product is ready for the market. They have clearly created a completely new product from the perspective of wellness trends,” assessed the competition jury. 

“The pitching competition was a great experience! The next step is to go even faster and straight to the market. So that is the next move to us! We got also good advice during this competition, and we are going to really listen to them,” said the winner Karol Jaworski. 

International Competition Highlights Agricultural Innovation Gems 

The Finnish Rural Network organized an innovation project pitching competition as part of the AgriVenture Finland event in Saarijärvi on May 27-28, 2025. AgriVenture Finland is the largest agricultural and food technology innovation and investor event in the Nordic countries, bringing together key industry influencers. 

The competition final featured seven EIP projects (European Innovation Partnership) from three different countries. A total of 19 applications were received from six different countries (Latvia, Lithuania, Poland, Sweden, Finland, and Estonia). An international expert panel evaluated the applications and selected eight EIP projects to advance in the pitching competition. 

The competition winner was awarded a €2,500 cash prize, donated by the Marjatta and Eino Kolli Foundation. The foundation’s mission is to support scientific research and development work. 

“EIP-AGRI Operational Groups can lead to new cultivation methods, resource-wise food production, or technological solutions – innovations that promote sustainable agriculture and a healthier environment for future generations,” says Kolli Foundation’s secretary, financial advisor Esko Kolli. 

For more information: 

Tuija Kallio, Network Coordinator
tuija.kallio(a)maaseutu.fi, tel. +358 50 594 7993 

EIP-AGRI pitching competition event page (in English)