IsoDrop is a drink developed by former athletes, made from natural products for effective body hydration. The “Local and Functional” EIP-AGRI Operational Group, which developed the drink, was awarded at the AgriVenture Finland event in Saarijärvi on 28 May. The competition final featured seven agricultural innovations from around the Baltic Sea region.
The “Local and Functional” EIP-AGRI Operational Group from Poland impressed the international jury with its solution, offering the first completely natural option in the sports drink variety. The drink’s recipe is scientifically proven to be isotonic, meaning it matches the body’s own salt and sugar balance and helps effectively restore fluid balance.
In addition to the hydrating isotonic drink, the project has developed a mobile processing unit. The processing unit can be moved to any farm that produces berries and fruits for the drinks. The drink is produced directly on the farms, so the end product can be transported directly from the farms to the consumer.
“The solution is particularly ingenious because the processing unit is mobile, and it can be transported where the raw materials are – this makes the operating model exceptionally efficient. The company has two clear development directions: an isotonic drink for consumers and a mobile processing unit. Their story is inspiring, and the product is ready for the market. They have clearly created a completely new product from the perspective of wellness trends,” assessed the competition jury.
“The pitching competition was a great experience! The next step is to go even faster and straight to the market. So that is the next move to us! We got also good advice during this competition, and we are going to really listen to them,” said the winner Karol Jaworski.
International Competition Highlights Agricultural Innovation Gems
The Finnish Rural Network organized an innovation project pitching competition as part of the AgriVenture Finland event in Saarijärvi on May 27-28, 2025. AgriVenture Finland is the largest agricultural and food technology innovation and investor event in the Nordic countries, bringing together key industry influencers.
The competition final featured seven EIP projects (European Innovation Partnership) from three different countries. A total of 19 applications were received from six different countries (Latvia, Lithuania, Poland, Sweden, Finland, and Estonia). An international expert panel evaluated the applications and selected eight EIP projects to advance in the pitching competition.
The competition winner was awarded a €2,500 cash prize, donated by the Marjatta and Eino Kolli Foundation. The foundation’s mission is to support scientific research and development work.
“EIP-AGRI Operational Groups can lead to new cultivation methods, resource-wise food production, or technological solutions – innovations that promote sustainable agriculture and a healthier environment for future generations,” says Kolli Foundation’s secretary, financial advisor Esko Kolli.
For more information:
Tuija Kallio, Network Coordinator
tuija.kallio(a)maaseutu.fi, tel. +358 50 594 7993
EIP-AGRI pitching competition event page (in English)
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